Wednesday, 19 June 2013

Seduce S/S 13' Collection Lauch Party

Earlier this month I had the absolute pleasure of attending Seduce's Spring/Summer Launch Party at the fabulous Crane Bar in Darlinghurst. I have always been a long-time fan and wearer of the Seduce label so you could imagine my giddiness at the thought of being allowed a sneak peak into what they have in store for our upcoming warmer months!


@debbywebbyblog (instagram) & the lovely Felicity (Seduce PR)

The Seduce is one of Australia’s premier fashion brands known for their on-trend and stylish pieces. Seduce collections range from luxurious formal gowns, glamorous party dresses to sophisticated casual wear. 

Having been blown away by their current Autumn/Winter collection (in-store and online now) which consist of asymmetric dresses and structured skirts in their 'Hyper Aztec' print alongside classic winter staples including leather contrast coats and multi-coloured knits - the Spring/Summer collection definitely did not disappoint! 

The volume was turned way up with an amazing array of bright colours, digital prints, kaleidoscope patterns, neons, angular lines and modern cuts. The collection transported me straight back to those hot summer nights and left me craving for a fast forward button that would make winter a distant memory. Overall, the collection was modern, dramatic and daring.

The event itself was super fun and the set up was just absolutely darling. The decor at Crane Bar consisted of sweet floral arrangements, faux grass complete with vintage style lawn furniture - where we happily scoffed down delicious Asian style canap├ęs while chatting with other fashion bloggers, fashion buyers, models and stylists about our favourite pieces.

Definitely keep an eye out for Seduce's S/S 13' collection launching soon!

19 comments:

  1. Such a cool collection, just perfect for summer! I love the black & white skirt and the long dress the model is wearing. Fabulous! xx

    www.timelessdifference.com

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  2. Inspiring collection!
    http://louderasblog.blogspot.com/

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  3. The collection is amazing and it looks like you had a good time
    http://wotshernameagain.blogspot.co.uk/

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  4. Lovely collection! I just love the black and white asymmetric skirt.

    Congrats Jessica :) Xoxo, RCM

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  5. Super fun night!! That collection is beautiful!
    Hope
    hchdesigns.blogspot.com

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  6. That looked like such a fun event! Great post and the collection is amazing!!!

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  7. It seems like you had so much fun! It was a lovely event! ♥

    http://thesparklingspell.blogspot.com/

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  8. I LOVE the collection that romper is just calling my name when I lay my eyes on it, very beautiful I love it! and btw your necklace the is the outfit, astonishing and a headturner.

    http://fashionrealm.blogspot.com

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  9. Looks like it was great night! Fabulous collection, I really like that structure skirt!
    xo, jackie
    www.stylemydreams.wordpress.com

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  10. Oh this is beautiful! I love that first yellow slip.
    xo
    styleontheside.com

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  11. Looks like such a fun event and the collection is beautiful! I love the interesting shapes and bright colors :)

    XoXo
    Plami

    http://www.fashionthrill.com/

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  12. I absolutely adore this post! The designs are incredible! The colours, and fabrics are just divine! I have my eye on that pink necklace!

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  13. nice dresses love them ,especially the first one from the 7th pic!!!! nice blog and pics

    check out my blog too if you like, we can follow each other.xoxo

    http://scream-your-mind.blogspot.it

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  14. Goodness! Those are lovely, especially the black-white-beige dress! Soo perfect!

    http://ainihapsari.wordpress.com/

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  15. Oh wow, every single piece that you photographed is to die for! Do you know if they sell it in the states?

    http://loveormoneyblog.com

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  16. The pieces are beautiful!
    I love the whole collection <3

    The Forest Elf's blog

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  17. Looks like such a fun and fashionable event! The pictures are great, they expose the clothing, and the clothing is just fantastic and chic!
    -S

    thetrenchcoatman.blogspot.com

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  18. I love Australian labels! Looking forward to reading more of your blog.

    Sonia

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  19. Wasp dudes! Amazing stuff continues the good work.auto body repair

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